SERVE - We exist to connect with people through extraordinary service. Extraordinary service begins with our team and the connection we build with them from the interview process, through training, to the execution of our service plan. A strong bond of support and empowerment with our staff is vital to the creation of the luxury service environment we endeavor to provide. Our people display their love of service in their demeanor, words, and deeds.

TEACH - Learning is an ongoing process and therefore teaching must be as well. We not only train and teach our people about service, we endeavor to help them become better people through life lessons. We identify our ambitious, motivated people, mentor them, and provide them with leadership opportunities. Teaching and learning help us go further faster.

PREPARE - Mental, physical, and moral preparation is vital to the individual success of our team members and the company as a whole. Providing outstanding service requires that our team members be mentally prepared to recognize opportunities to do those“small” things that transform ordinary service into extraordinary service. Our people have to be physically prepared to meet the physical demands of our work and morally prepared to make the right choices when uncertainty arises.

RESPOND - We empower our people to respond to the needs of clients and customers. If a customer needs us to do something, we do our best to make it happen in a timely manner. Meeting needs with an appropriate response contributes to a positive connection with people.

COMMUNICATE - Connection cannot happen without communication. Communication involves both hearing and speaking, so we teach our people to listen effectively and speak responsibly. Words mean things, but so do actions, which is why we make sure our words and deeds help create a positive connection with people.

WISDOM - Many people are smart, but not all smart people are wise. We value wisdom because it helps us make choices based on past experiences, present situation, and future goals. Those three areas are considered when making decisions about our people, practices, and clients.

PRIORITIZE - We must give the proper amount of time and attention to the things that help us connect with people. The practices that maximize making that connection are given a higher priority than those that have a minimal impact on that connection. We constantly evaluate what we are doing and how we are doing it, to ensure that everything helps us connect with people through extraordinary service.